Branding Strategies & Product Development Case Studies: Successes, Pitfalls & Business Growth Applications" （如果原始标题是中文翻译而来，优化后的英文标题如上。该标题符合Google SEO规范，包含核心关键词，并增加了使用场景"Business Growth Applications"以提升相关性。）

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.